Relish change and embrace the opportunity

I am sure that many, or most of you reading this, have heard the famous Jack Welch quote “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” Well, that isn’t the exact quote. Actually, the concept was published in the GE’s Annual Report 2000 in the section on “Relishing Change.”

“We’ve long believed that when the rate of change inside an institution becomes slower than the rate of change outside, the end is in sight. The only question is when.”

Change is difficult. Change is frequently a source of significant discomfort. Change is complex. And today, the rate of change — the velocity of change — is accelerating. Much of the increasing velocity of change is attributed to technology. But there are other factors. Increased entrepreneurship is driving change. Ever evolving demographics drives change. And geopolitical influences on our global economy certainly drives change.

All of these influences on change (and more) are driving a mandate. We must learn to embrace change. Or, as the GE annual report said in 2000, we must relish change. We need to encourage our colleagues to view change as opportunity. There’s really no alternative. Change must be embedded in our cultures. Change needs to be positioned as the energy to create the new.

When you, your organization and /or everyone within your organization gets over the feelings that fuel the discomfort of change, you can move on to framing change as a primary source of innovation.

Innovation is probably the primary driver of growth in our businesses today. The engine driving positive economic improvement. Innovation = future success.

But, innovation is scary too! What? You expect me to innovate? I don’t know HOW!

Innovation should NOT be unsettling to you or your colleagues. Wikipedia defines innovation as a “new idea, device, or method.” Sure, there is a little more to the definition. Solutions that meet new requirements, more effective processes or something that breaks into a new market. In 2016 the Indiana CPA Society (INCPAS) Board of Directors established an innovation task force and they elected to use a definition of innovation crafted by Dan McClure: “Any practice that leverages creative invention to respond to an important challenge.” There are others. Pick one that fits you best and embrace it!

Innovation is process improvement. It might be a series of little things (marginal gains) that eventually make a big difference. Everyone in your organization can and should be challenged to find one or two little things that could be improved. Everyone should embrace the opportunity!

You will hear more in the near and long-term future from the CPA Center of Excellence®, powered by INCPAS, about innovation. We hope to hear from you as well. As we embrace change and implement thoughtful and purposeful innovation, we can all help to ensure a valuable and relevant future for the CPA profession. Let us know how you are innovating in your career.

Gary Bolinger, CAE, is president & CEO of the Indiana CPA Society, a position he has held since 1991. He has spent the last 32 years of his career at INCPAS, beginning in 1984 with the role of field activities director. Bolinger has served in numerous volunteer and presenter capacities in both the CPA and association professions nationally and in Indiana. He was named as one the most influential people in accounting by Accounting Today for each of the last two years. Bolinger is a regular blogger for the Society. 

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